Enhancing Online Privacy In Behavioral Targeting Advertisement Information Technology Essay

Upgrading Online Privacy In Behavioral Targeting Advertisement Information Technology Essay Commercials are a piece of regular daily existence regardless of whether it is anything but a decision. They are put in each conceivable genuinely spot and in each sort of broad communications. Publicizing has become a significant channel of current promoting [19]. The motivation behind ads can be brand mindfulness, brand advancement or brand deals and the strategy fluctuates dependent on the media utilized. Web media is a significant correspondence channel and couldn't be an exemption; thusly, show pennant notice has become a major industry particularly the most recent years as promoters battle to approach ever-bigger crowds with higher susceptibilities to expend. It is evaluated that worldwide web based publicizing market is esteemed $40 billion out of 2009 and developed to $80 billion by 2010.[5] However, individuals effectively abstain from taking a gander at online pennants [1] and observational and test considers show that publicizing messages are loud [2]. Implying that individuals are blessed by the presence of promotions on web and thusly the viability of the ad crusade may be low for individuals that despise this commotion. An approach to gauge the adequacy and accomplishment of online standard commercials is CTR (Click Through Rate). A CTR is determined by isolating the measure of clients who tapped on an advertisement inside a site page by the measure of times the promotion was altogether conveyed (impressions). The normal active clicking factor of flag advertisements has been diminishing reliably, from 3% in the mid-1990s to 0.2% (eMarketer 2004). Studies demonstrated that since we are confronted with a consistently growing mass of data theâ selection of the applicable bits of data appears to turn out to be a higher priority than the recovery of information [3]. The importance of data is emotional and is identified with the individual enthusiasm of every client. Thus, the possibility of social focusing inside online commercial was immediately extended in all nations and is today viewed as a required assistance for the online ad industry. Online Behavioral focusing on (OAB) is anything but another training inside online ad industry; it was first discharged in late 1990s from DoubleClick to follow clients across destinations and present standard commercials dependent on their perusing inclinations. [6] Intrigue based promoting is definitely not a static zone of innovation. On the difference, its persistently developing and adjusted to new strategies and techniques, expecting to build the incomes by prevailing on focusing on the right potential clients dependent on their own advantages. Its advancement consolidates web mining in information examination of on-line clients conduct and AI in streamlining web on-line publicizing [1] Organizations in the business use Interest based promoting as an answer for enhancing the determination of advertisements to show for a specific client. The determination of promotions depends on an intrigue profile developed during visits to sites inside a particular advertisement organize. Issues with social focusing on The issue in todays arrangement inside intrigue based ad is that since clients can decide to surf in private mode, by choosing this decision from the program, it is difficult to accumulate unknown information about their inclinations. Ahead of time, albeit online conduct publicizing vows to diminish the commotion and increment the clients enthusiasm, there is an extraordinary concern and dissent, especially among security and purchaser promotion bunches [6] fundamentally as a result of the innovation that is been utilized. Notwithstanding the general dissatisfaction with the way that most of publicizing organizations store and utilize their clients data in a non-moral way, an up and coming refinement of the strategies which promoting organizations use to advise their clients about their web based following is relied upon because of an EU mandate gave on 2009 [15]. This order is required to reclassify the usage and activity of current techniques utilized for recovery of recognizable proof information, since each web based publicizing organization ought to unequivocally request the clients assent before getting to and preparing his information. Current innovation foundation As referenced already, aside from the way that current conduct publicizing procedures neglect to recover the fitting data with respect to their objective gatherings, they additionally disregard the security concerns. The vast majority of them appear to concentrate more on drawing in clients consideration and convince them to buy without mulling over their security. Accordingly, security assaults are exceptionally related with current publicizing strategies, hence making clients dubious and face rather adversely the way that their online conduct is checked. In this area we will initially give a concise depiction of the accessible procedures that are broadly utilized from the promoting business, so as to acquaint the peruser with some fundamental basic ideas. Therefore, we will indicate which of these advances are utilized by a portion of the main publicizing organizations expecting to follow clients online inclinations, how they figure out how to manage security assaults and why they despite everything neglect to persuade individuals that they play out their security assurance proficiently. One of the most widely recognized strategies used to follow online conduct these days are Cookies. These are text records made by sites and set into clients hard circle. At the point when a client is visiting a site this record is set consequently in a particular storehouse that every program holds to store treats. Whenever the client choses to visit again this particular site, he will be interestingly recognized dependent on the data that treat has put away for him[7]. This data can be identified with his perusing history, for example, the locales he has visited, the usernames and passwords he gave to sign into them and so on., or data in regards to his frameworks or systems subtleties, for example, program type and form, working framework he uses or his IP address[8]. Another, generally new presented technique is Deep Packet Inspection (DPI). It is for the most part completed inside the clients ISP assent and participation with promoting organizations, since it utilizes explicit programming and equipment planning to recover data in regards to the online inclinations of ISP clients [9]. This data may incorporate insights about touchy private information, for example, name, sex or area of the client just as his perusing and buying history. Then again, web guides are regularly utilized for conduct following too. They are typically a lump of code connected to a realistic picture that isn't obvious to the client in the frontal area of a Web page. It very well may be utilized to gather either mysterious information, and for this situation are put away in the store of internet browser or individual data which can be recovered for instance from an email containing the web signal [10]. The strategies referenced in the past passage are broadly utilized by probably the most predominant organizations in the promoting business, which plan to build the clients profiles dependent on the following of their inclinations. In this area we will look at how organizations like DoubleClick, Phorm and Yahoo misuse the accessible web methods to assemble data about their clients and how they figure out how to ensure the security of them. DoubleClick, which was established in 90s and figured out how to develop into one of the most notable web based promoting offices was gained by Google Inc.in 2007. They use web treats that are put away on clients program each time he decides to visit Google, DoubleClick or a portion of their accomplices (YouTube, Amazon and so forth.). Consequently, they recover data dependent on both general perusing history of the client just as his looking or buying history through explicit publicizing locales. The DoubleClick Cookie is put away in the internet browser as a log document containing the time that the client communicated with the commercial, the clients IP address, a number determining the ad, a one of a kind ID number for the clients program and the url way of the webpage that has the promotion [11]. In that capacity, DoubleClick cases to utilize data that dont damage clients security and dont utilize delicate individual information to develop the clients online profile. Phorm utilizes Deep Packet Inspection to get data from the clients online inclinations. It participates with ISPs to gather information in regards to their clients and utilizations the current ISP framework to accomplish this. The fundamental strategy it follows is to stamp every program with an alternate irregular number and relate it with the 10 frequently catchphrases that show up in the visited locales and as such develop a channel, which is a particular subset of clients interests [13]. Yippee utilizes web signals and the alleged Yahoo Cookies, so as to offer their clients increasingly engaged to their inclinations commercials [14]. They utilize both mysterious and individual information, however in the last case they expect accomplices to uncover the nearness of web signals in their security arrangements and state what decisions are accessible to clients with respect to the assortment and utilization of this data, as expressed in their website[14]. In that capacity, they depend on their accomplices security strategies to effectively ensure the individual data of their clients and furthermore advise the client about the activity regarding gathering his private information. Related protection concerns In spite of the way that all the recently referenced promoting offices offer a quit decision to their clients [15], which permit them to debilitate the following techniques activity, there is a great deal of conversation about the level where they prevail with regards to securing their clients protection. The more noteworthy issue of debate between protection supporters and publicizing offices centers around whether every one of these organizations really utilize the recovered data in a moral manner, and if this data is in reality unknown. Various reports portray that Abacus Alliances, which claims databases containing individual data and is one of the significant cooperators of DoubleClick util

Psychological Manipulation Different Techniques Psychology Essay

Mental Manipulation Different Techniques Psychology Essay Mental control isâ like indoctrinating in that it erodes the casualties fearlessness, feeling of self-esteem, trust in their own recognitions, and self-idea. However it is done, the outcomes will be genuinely comparative. In the long run, the beneficiary of the maltreatment loses all feeling of self and the last residual remnants of individual worth. Mental control slices through to the very center of an individual. It cuts scars that are more profound and longer enduring than physical ones. Controllers may take numerous structures to control individuals all through the various ages. A great many people have all been controlled by others. Lying so as to get what we need is one method of control. Understudies are disreputable for telling instructors that they couldnt get their paper in on time in light of the fact that their PC smashed the earlier night. Representatives guarantee to be wiped out so as to miss a day of work. At the point when a controller controls others, he is denying them from their capacity to settle on choices dependent on their own precise perusing of the real world. At the point when a controller lies, he gives a substitute reality to the next individual along these lines, they settle on choices that might be to that controllers advantage, however it may not be a choice that this individual would make on the off chance that he knew the real factors. Individuals all need to trust and accept the best in others. Individuals accept that when somebody discloses to them something, the other individual is coming clean. At the point when individuals have been over and again hurt since others have exploited our trust, People may change their convictions about the world. They may get skeptical and attempt to subvert others before we are harmed once more. Be that as it may, the best system is presumably to trust until somebody gives us that they cannot be trusted. Its surprisingly better in the event that we can figure out how to perceive mental control when it shows up. (Acknowledgment of mental control will be seen later in this paper). Controllers utilize numerous procedures of control. I will currently state two which I find utilized by numerous controllers. A mental controller is continually showing his/herself in the picture of a willing assistant. On the off chance that you ask him/her to accomplish something they will nearly concur. As it were, the point at which you approach him for something he concurs and when you express gratitude toward him/her, he/she makes a ton of murmurs or signals that let you know they dont truly need to do whatever you asked of him/her. Mental controllers can make you question yourself as they are truly adept at making something happen. They will say a thing and later guarantee you that they didnt where they can make you feel that one in addition to one is three. Mental Manipulation can be exceptionally successful that it might control ur practices and activities, for example, found in the well known novel 1984. There are straightforward manners by which you can spot controllers along these lines keeping them from controlling you. First thing to remember is the point at which a controller has long periods of experience they use words as their weapon of decision. They know precisely what to state and how to express it so as to get what they want. Understand that mental controllers dont care what you need. They may go about just as they do, yet realize that they have incredible acting capacity. Many can cry on prompt or carry on angry outbursts and not resent all. The second thing you should place as a primary concern is that passionate controllers are beguiling and every one of your loved ones will like them. They put on their best pantomime of a decent individual around others. They proceed with this veneer all through your time together. This misleading is the manner by which they portray you turn as the insane one.â Your emotions are your closest companion. In the event that something doesnt feel right and you are feeling confounded, at that point you have to truly give close consideration to what this individual is stating and doing. At the point when you find that their activities dont coordinate their words, take this is a splendid warning. They will say something like Everybody commits errors. Indeed, even Im not great. This is a blame snare set up and dont fall into it! Third mental control strategy is being a tease. They be a tease directly before you, and afterward blame you for over responding. Normally, at that point, youre the awful individual ; theyre simply being cordial, etc. They flourish with your dramatization, so they discover approaches to push your buttons.â Keep in mind, in the first place theyre tuning in and viewing, so they realize what gets to you. Give them ammo and they will utilize it! This is the reason you don't exposed insider facts at an early stage. Its your mysteries and fears that they use to cause you to seem temperamental and preposterous. The Fourth and generally imperative to remember is to search for uncertainty to set in, not in them, however in you. You will begin questioning your own mental stability. Did I truly state that? Did I truly do that? Enthusiastic control is tied in with making an individual uncertainty themselves. Thusly the controller is in every case right and consistently gets their direction. They are in charge and plan to keep it that way. The utilization of blame, outrage, misleading, terrorizing, control and force will all become possibly the most important factor sooner or later. They will likewise be vague, tricky, and relationally stunted. There is no adoration just desire. Dismal to state, however numerous individuals botch desire for adoration and fall for this strategy head first. The exact opposite thing to deal with is to realize that the most noticeably terrible piece of this is if youre around them sufficiently long, you will become like them. Truth is stranger than fiction, you become like who youre around. How would you retaliate or endure in the event that you dont utilize passionate control strategies yourself? All things considered, controllers dont follow the rules! Its called normal adjustment. Commonly it finishes in pity and brutality; psychological weight to convey forever except if directing is looked for. In the event that you dont need to succumb to these passionate controllers develop your confidence and certainty, with the goal that you discover their practices are inadmissible. Individuals are sitting at a nonpartisan state being swung to and fro on what and who to accept. They dont realize that control can be perilous and can be utilized in autocracy particularly on the off chance that they are controlled by twofold think. A case of twofold think, the intensity of holding two conflicting convictions in ones brain at the same time and tolerating them two, as a control strategy for a huge populace (for example populace of a nation) is found in the novel 1984 by George Orwell. Where British residents are mentally controlled to accept what the legislature and media announces. War is Peace is a model. To show War is Peace, we should take a gander at the term keeping the harmony. America, the universes deliverer, has an insidious propensity for keeping the harmony in outside terrains. What this truly implies is that they send troops to these terrains, furnished with the most exceptional weaponry, and take steps to slaughter everybody that conflicts with the interests of popular government. The entirety of this is for the sake of keeping the harmony. The demonstration of doublethink is currently basic on the planet, numerous youthful grown-ups are torn to accept opposing articulations about legislative issues, and life which will keep people in the future from recognizing what harmony is. Not every person in this world thinks about mental control. Mental control strategies might be spread all around your life; yet that doesnt mean you need to surrender to them. With this paper, you are presently progressively prepared to deal with various manipulative procedures. I additionally prescribe individuals to set up their youngsters to defeat control. Sources: Books: Title: Mind Control. Distributer: Citadel; delineated version release (August 1, 2006). Creator: Dr.Haha Lung. Web: http://www.manipulative-people.com/mental control an-outline/. http://mentalabuse.org/home.asp. http://www.articlesbase.com/personal development articles/mental control methods 3-horrendous things-individuals do-to-control others-1574468.html. http://en.wikipedia.org/wiki/Psychological_manipulation. http://www.psychologicalharassment.com/psychological_manipulation.htm.

Successful Student

The took a crack at school The Developmental Writing class invigorated a portion of the abilities I had learned in English class, for example, Journal composing, jargon enhancement, basic reasoning, passage examples, and short papers. The course likewise demonstrated helpful in improving my sentence piece and study propensities The Learning Strategies course managed a few parts of improving my aptitudes as an understudy. The primary thing the course instructed was that Success doesn't occur by karma or possibility, it is simply the consequence of difficult work, legitimate evaluation, defining objectives, and getting ready for the future.Interpersonal aptitudes must be created by figuring out how to help out instructors, and understudies through comprehension and acknowledgment. I should attempt to be a functioning student who steps up to the plate and look for help, be included by posing inquiries when I am uncertain f the appropriate responses. The best understudies are self-inspir ed, and realize what their objectives are, and the surest method to contact them Discovering your learning style and putting it to utilize is significant, we as a whole learn in various manners in the event that you set aside the effort to make sense of what direction works best for you your maintenance will be much better.After finding my specific style I am capable expertise to take full advantage of learning in a manner that is the simplest and generally agreeable for me. There may not be a solitary most ideal approach to learn, now and then it takes a blend of various approaches to permit me learn best. The class additionally showed me the importance of the term Locus of Control which alludes to the wellspring of inspiration. It very well may be either inside or outside. Inward is assuming liability for my activities, and results outer methods others control my inspirations, and I see little association between my activities, and their results.I discovered how significant the ca pacity to utilize basic and inventive believing is so as to be fruitful in my investigations. Basic reasoning is the capacity to utilize intelligent, cognizant, and deliberate thinking. It incorporates the procedure of self-reflection where I can inspect my activities, and there uniqueness. Imaginative reasoning has a portion of similar characteristics, yet in addition includes creative and unique considerations too. It causes me apply what I have realized in new ways.My meaning of a fruitful understudy is an understudy who keeps on doing as well as can be expected, and consistently attempts to improve as much as could reasonably be expected. I will attempt to put the entirety of the aptitudes I have learned, and keep on learning here at Roan State to the best utilize that my capacity permits. On the off chance that I can figure out how to do so I will be increasingly effective both as an understudy and later on as an alum of Roan State So much has changed in the previous months bei ng here it is once in a while hard to keep it in prospective.My classes and the teachers I have been presented to keep on reshaping my perspective. The more I go to College the more I understand the amount I had, and still need to learn. As I proceed with my instruction my capacity as an understudy keeps on improving while at the same time figuring out how to attach the data introduced to me together. I can see now why I was constantly informed that an instruction is such an important thing to have, and not to be underestimated. My solitary lament now of my experience is that I didn't have this open door sooner throughout everyday life.

Compare and Contrast Plato and Aristotle on Well-Being Free Essays

string(88) we have now concluded that our exercises are acted as per our function. Plato and Aristotle on prosperity. Prosperity: The condition of being solid cheerful or prosperous. It appears glaringly evident to propose that the objective we as a whole are focusing on is complete bliss; absolute achievement and satisfaction. We will compose a custom paper test on Investigate Plato and Aristotle on Well-Being or then again any comparable theme just for you Request Now In the Nichomachean morals, Aristotles’ fundamental point is to give a depiction of what this purported satisfaction really is, and how we can approach our everyday lives so as to accomplish the best life that we can. He starts book one with what thinkers call a ‘Teleological origination of life’.That is, all that we do is focusing on some end: ‘every workmanship and each examination, and correspondingly every activity and interest, is considered to focus on some great. Subsequently the great has been properly characterized as ‘that at which all things aim’ ‘ (NE 1. 1) What Aristotle implies here by ‘good’, isn't the conventional term that we use to depict something charming or great, yet a greater amount of an extreme, preeminent great; an agreeable and healthy end. An end at which we as a whole are pointing. In book 1, Aristotle calls a definitive end (or telos) eudaimonia, which is normally deciphered as bliss, yet in addition as progress or satisfaction. (1097a28-34). He recommends that we should not to view bliss as a property, yet as an objective for which we act. So Aristotles’ assessment of satisfaction is a functional one, handy since he not just needs us to come to pass for upon a hypothesis of what bliss really is, yet his methodology is guided by the idea that such an end is nothing not exactly the object of all normal action.Aristotle recommends that the initial step we can take towards procuring an effective life, is to acknowledge what great activity comprises in, and to utilize this to direct us in our interests. He proceeds to state that we should utilize the measures of this incomparable great to ‘evaluate (other) merchandise, for example, delight, riches, respect, moral goodness, and philosophical contemplation’ (Lear, G. R Happy Lives and the Human G ood,1. 1)- we are to take these to be the keys to our satisfaction. In this way, we can expect, up until now, that the Human Good, as per Aristotle, is the thing that we concieve to be the proper object of levelheaded endeavour.Since the hypothesis being referred to is a useful one, and one including the activity of sound action, and every one of our interests is focusing on some end or great; at that point all activities and their closures are subordinate to some other activity. For instance, An is focusing on B, and B is focusing on C and C is better than both An and B, be that as it may, C is focusing on D†¦ And so on. In this way, we should properly infer that there must be a type of extreme end (Human Good) comparative with every one of us. Aristotle’s next point is to determine precisely what such an end comprises in. G.Lawrence, in his investigation of the Human Good and Human Function, calls attention to that Aristotle clarifies that there are two unmistakable domains wherein achievement is accomplished. One lies in the objective and the finish of activities being arranged accurately, and the other is to discover the activities which permit us to show up toward the end. So it appears that these things are what give us an article for our down to earth reason, for it is Aristotles’ contention to communicate that a typical beginning stage we as a whole for the most part acknowledge, is that we are seeking after an effective or extraordinary life.And it is in the satisfaction of the activities neccesary for progress that we accomplish it. What intelligently follows on from this is, when we have understood the end which we actually want (telos) we should look to the fundamental capacity of ourselves as people; as levelheaded creatures, at how we are arranged and our specific circumastances, conditions that are clearly going to infuence our undertakings on the way to the ideal end. In this manner Aristotle opens his contention for Human Function.Lawrence recommends that this contention has not been proposed to remain solitary, yet that, notwithstanding the comprehension of the practicable great (which I will expand on later), our achievement in life is dependant upon our capacity, since performing it well would satisfy our inclination. For instance: A blade has a capacity it is for cutting things. In the event that a blade were to perform it’s work well, I. e, is sharp and acceptable at cutting things, at that point it tends to be supposed to perform it’s work as per the strengths specific to that activity .So, if our capacity as humans’ is to live in a specific way, to reason, at that point, unquestionably, Aristotle must be at any rate mostly right in proposing that we should play out our capacity as per objectivity, and as per its’ action explicit strengths. In NE 1. 7, Aristotle separates the spirit into a few sections. He says that the two people and creatures have a spirit, yet that they are diverse in the accompanying manners: The human spirit has structure and is fit for rationality.The normal soul is additionally separated into logical thinking which includes neccesary realities, and calculative thinking which includes unforeseen facts. Creatures are not sane animals, however they do have substance, and a spirit with substance is worried about intuition, nourishment and development. We are in this way unmistakable and better than creatures and plants for our ability to reason. Aristotle contends that ‘. . we are searching for keeps an eye on appropriate capacity; so we should prohibit from our definition the existence that comprises in nourishment and growth..There stays at that point, a commonsense existence of sound part’ (1. 7. 1098a). As I referenced before, Aristotle likewise clarifies that it isn't sufficient to have the capacity to reason, we should play out our life-resources, which are our capacity, and to perform them well is to play out our capacity well. In book one we discovered that-in Aristotles’ account, joy is an action of the spirit. What's more, we have now concluded that our exercises are acted as per our capacity. You read Thoroughly analyze Plato and Aristotle on Well-Being in classification Papers We realize that the preeminent great, eudaimonia, is an end at which the entirety of our activities aim.So now one needs to figure out what it is that is the most elevated of all useful movement, since all activities are subordinate to some other, and that there must, decisively, be some common sense that is over all others, and which is the last acceptable that focuses on eudaimonia. The initial step of Aristotles’ Nichomachean morals opens as Aristotle’s evident worry with the positive qualities in two sound domains: Production (poiesis) and conscious activity (praxis). In (1. 1. 1094a3-6) Aristotle presents that there is a well put together qualification between these two domains. He says that ‘some are exercises and others results particular from the activities’.What he intends to state, in my view, is that the result of our activities is the practicable acceptable. For instance: A picked activity could be to read for A-levels, on the off chance that one progresses nicely, at that point to go to college; for this would be the result of the last mentioned. To go to college is likewise an activity in itself, since it is focusing on an item, and that item would be a palatable profession. Be that as it may, if we somehow managed to continue relating each activity to its own item, at that point we would make certain to go on into interminability, for, as I have noticed, all activities are subordinate to some other action.Therefore, the investigation of this ‘Practicable Good’ is the solution to our concern. G. Lawrence, on page 40 of his Human Good and Human Function, recommends that the most ideal method of finding a determinate meaning of this practicable great, is by seeing all activities and their finishes progressively, ‘.. there is a guideline discerning development.. What's more, the higher progressively last end is ever the better’. On the off chance that we look to the end that we find if we somehow managed to consolidate the entirety of the hierarchy’s of all parts of the bargains, at that point that would be the most preeminent undertaking, the activity for whose purpose all the finishes underneath merited deciding for the ake of. On this end, Aristotle comments ‘.. the information on the great is vital to us in the lead of our lives. Is it true that we are not bound to accomplish our point in the event that we have an objective? ‘ (1. 2. 1094a24-5).And along these lines we have what Aristotle adds up to be the Practicable Good. Since we currently realize that it is the practicable acceptable which we are targetting-as a definitive ‘good’ activity as an unfortunate obligation (eu) at that point, without a doubt, we should need to figure out what the practicable great really includes, and how we are to apply it to ourselves as people, with an assortment of conditions. In NE1. - 2, Aristotle guarantees that all normal idea is either functional or beneficial or hypothetical, and that the class of felt that the Nichomachean Ethics’ is worried about is handy. It is commonsense, and worried about activity and not creation. Aristotle doesn't need us to feel his genuine concern is with what we may allude to as purposeful activity, however what he calls â€Å"preferentially chosen† activity. ‘It is believed to be the characteristic of a judicious man to have the option to consider appropriately about what is acceptable and invaluable for himself’ (NE V1. 5. 1140a25-8). Such picked activity is the thing that we plan in the wake of having completely excused about it.Aristotles’main object is his conversation of completely sane activity in the feeling of move ‘†¦ made by the operator to be constitutive of living great.. . ‘ (G. Lawrence, Human Good and Human Function, p. 42). I feel that what Aristotle concieves here is a potential all-encompassing structure to his hypothesis of the two domains of reasonable and profitable sanity. Be that as it may, what of hypothetical idea? Lawrence recommends ‘.. . the political request of

Moving Forward

Moving Forward We were all saddened by the news of Marilee Jones resignation. In reacting, we must recognize and learn from two elements that may seem to be at odds with one another: Marilees contributions over the years and her mistakes. And we must move forward. Marilees influence was widely felt. The message of being vs. doing, quality over quantity, and injecting sanity into the way parents and students approach college admissions, came at an important time for our culture, and is one that resonated deeply with many. At the same time, what Marilee did was wrong. While we dont expect our applicants to be perfect, we do require them to be truthful. And we must hold ourselves to that standard. I want to reassure everyone especially those in the MIT community (and that includes you, members of the class of 2011) that our admissions process is, and always has been, extremely rigorous and fair. Before any applicant is accepted, that persons application passes through five stages of review and is evaluated by multiple selection teams comprised of admissions officers, faculty, and members of the Committee on Undergraduate Admissions and Financial Aid. This meritocratic and committee-based process is as rigorous and thorough as you will find anywhere. It has been basically the same for more than fifty years, stretching over the tenures of half a dozen deans and directors. And while we are always striving for improvement, we are very proud of this process and, most importantly, of its demonstrated results. The admissions office has a profound responsibility. We love what we do, connecting world-class students who have a passion to change the world with the world-class faculty and resources that can successfully prepare them to do that. The students who enter MIT bring with them the talent, the hope, and the courage that energizes this campus. It is this energy that inspires all of us to reach higher, and to go further. I remember the first time I felt this energy, arriving on campus as a freshman, 25 years ago. The special MIT culture lifted me up during my years as an undergraduate. After four years in Course 2, and twenty years in various roles in the athletic department, alumni association, and admissions office, I retain a profound appreciation for this culture, which encourages students to be incredibly engaged and think that nothing is impossible. The real mission of the admissions office is to enroll not only the best students in the world, but also those who are best matched to MITs culture: students who will take full advantage of the opportunities here, and who will add to the diversity and vibrancy of the living and learning community. There is a deep trust placed in us by the MIT community, and indeed, by the world. I, and the outstanding staff in the admissions office, re-affirm our pledge to uphold the ideals of MIT and to demand of ourselves the same high standards of excellence, fairness, and rigor in our admissions process as MIT holds throughout the institution. We are committed to learn from the past, as we create the future.